Company tagline which is Work Hard. Work Comfortably.

Sears Seating Expands European Footprint with New Manufacturing Facility near Madrid, Spain

Davenport, Iowa — [7/1/2026] — Sears Seating, a global leader in seating and suspension solutions for commercial vehicles and off-road equipment, have opened a new manufacturing facility near Madrid, Spain, Sears Manufacturing Iberia, S.L.

The facility will play a key role in supporting the company’s long-term vision for growth in Europe. The site is expected to increase manufacturing capacity, improve supply chain efficiency, and position Sears Seating to better serve customers with the quality, innovation, and operator-focused design the company is known for worldwide.

“This expansion represents an exciting step forward for Sears Seating as we continue to invest in the future of our European business,” said Kent Wichelt, President. “Opening a facility in Spain allows us to deepen our presence in Europe, strengthen support for our customers, and deliver the comfort, durability, and performance solutions operators depend on every day.”

As demand for advanced seating solutions continues to grow, Sears Seating remains focused on investing in strategic opportunities that enhance customer support, expand manufacturing capabilities, and drive innovation across global markets.

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Are you looking to locate a new or replacement seat for your work vehicle? Sears offers a variety of modular seat options for the agriculture, construction, forestry, industrial, turf care and on highway truck industries. Find a Sears Seating dealer near you or contact your local OEM dealership.

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At Sears Seating, we’re committed to our customer’s seating comfort and productivity needs for generations to come. We are constantly looking for ways to expand our knowledge base with the latest industry news and recent events in the world of Sears.

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