The Work Truck Show, hosted by the National Truck Equipment Association (NTEA), is the largest annual event in the work truck industry. NTEA represents over 2,100 companies, including manufacturers, distributors, installers, and repair shops, and has been a key player in the industry since its founding in 1964. The event, part of Work Truck Week, provides networking opportunities, technical education, and the latest innovations in commercial vehicles.
Sears’ First Year as an Exhibitor
While Sears has attended the Work Truck Show for years, 2025 marked our first appearance as an exhibiting vendor. This was a historic year for the event, with 549 exhibitors and a record-breaking 16,413 industry professionals in attendance. In fact, demand was so high that over 50 companies were turned away due to space limitations.
Our Presence at the Show
Sears was represented by Susan Wright and John Duax, who managed our booth in the new exhibitor area (Room N01). Despite not being in the main hall, the booth saw strong foot traffic, and we successfully connected with key industry professionals.
At our booth, we showcased:
With our successful debut as an exhibitor, Sears is ready to make an even bigger impact at the 2026 Work Truck Show.
