Company tagline which is Work Hard. Work Comfortably.

Sears Seating announces the launch of a new company logo and website as part of the Sears brand evolution.

(DAVENPORT, IOWA) – Sears Seating, a leading manufacturer of off-road and over-the-road suspension seating for over 160 years, announced the launch of a new company brand and website.

Over the course of two years, Sears conducted an extensive brand study to better understand their customers, competitors and themselves within the global marketplace. Sears has committed itself to being the seating brand that delivers the leading operator comfort and health in the work vehicle industry through collaborative relationships and unsurpassed commitment.

Their new promise statement- Work Hard. Work Comfortably. - acknowledges that operators work hard and deserve to work comfortably.

“Our global market research, coupled with over 160 years in business, has reaffirmed our core values of comfort, collaboration and commitment,” Says CEO, Jim Sears. “We are confident in our position as the leaders in health and comfort for work vehicle operators around the world.”

You can follow the latest comfort trends in the work vehicle industry at the new Sears website at:

Find a distributor

Are you looking to locate a new or replacement seat for your work vehicle? Sears offers a variety of modular seat options for the agriculture, construction, forestry, industrial, turf care and on highway truck industries. Find a Sears Seating dealer near you or contact your local OEM dealership.